Sep 30, 2020
On this episode, I’m sharing my simple three-step process for defining your brand values. You’ve probably heard about how important it is to choose values to inform your brand identity, but did you know that your brand values can be super useful guidelines to apply to the rest of your business as well?
Think about it this way: your brand values, along with your purpose and the mission of your business, form the foundations of your brand. Your mission is what your business does, your purpose is why your business exists and your values are the link between them that define how you run your business. When these three elements are working in alignment, they have the power to create a brand that feels deeply authentic - and it has the added bonus of helping to make your brand feel unique!
Once you’ve defined your values, or how you want to run your business, making decisions on what your brand should look like, what kind of products you sell, what experience you create for you customers, all becomes super simple, because you’ve already decided what’s important to you.
Full show notes at www.meandspirit.co.uk/values
Free workbook: www.meandspirit.co.uk/brand-values-workbook